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These 5 Surprising Countries Are Among The Fastest Growing Destinations In Europe

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While Europe’s status as one of the most popular travel destinations on Earth hasn’t changed, there’s been a huge shift in the dynamics of the continent’s tourism industry, with old-school hubs garnering a reputation as tourist traps and smaller, lesser-known countries emerging as the region’s trendiest destinations.

That’s exactly what the latest Statista report on European travel showed, too.

The German data-gathering company set out to discover the fastest-growing regions within the continent, and travelers have made their preferences pretty clear – Central and Eastern Europe are leading the way by a large margin.

Five countries, in particular, are drawing in visitors like never before:

Poland

Poland has always been considered one of those great, budget-friendly destinations that fly a bit under the radar, but if these recent numbers are anything to go by, that’s about to change pretty soon.

Travelers are growing tired of the suffocating crowds of Paris and the littered attractions of Venice, and, in contrast, Poland’s gorgeous landscapes and undiscovered charm seem like a breath of fresh air.

Whether you’re planning to explore the gothic, baroque, and neoclassical buildings of Warsaw (which, frankly, are not too far off from what you’d find in Prague) or the winding streets of Krakow, one thing’s for sure – Poland will exceed even your wildest expectations.

Hungary

Though Hungary is mainly known for its capital, Budapest, the country is currently undergoing a tourism renaissance that extends beyond the wonders that lie on the shores of the iconic Danube River.

Don’t get me wrong, there’s a lot to love about Budapest – from the fairytale-like skyline to St. Stephen’s Basilica and the stunning Buda Castle – but if you’re planning a trip to Hungary, don’t overlook the dreamy countryside, either.

The wine regions of Eger and Tokaj, for example, are the perfect melting pot of warm-hearted people, surreal views, and world-class food.

Pécs and the serene landscapes of Lake Balaton are not to be missed, either.

Czech Republic

While Prague has long been a staple of every European city break itinerary, the gorgeous Goth hub along with the rest of the country it represents is currently breaking all-time tourism records.

Since the capital’s many, many unmissable attractions are already famous enough (think

Prague Castle, Charles Bridge, Old Town Square, St. Vitus Cathedral, Wenceslas Square, and Astronomical Clock), I’m going to focus on the underrated allure of the likes of Český Krumlov, Olomouc, and Telč instead.

It’s places like these where you can truly take in the timeless beauty of the Czech Republic in its most authentic form, so if you’re lucky enough to explore Central Europe anytime soon, make sure to venture beyond the well-trodden paths of Prague.

Georgia

Having welcomed over 7 million international travelers in the past year alone, Georgia has officially left its “off-the-beaten-path” reputation behind.

Travelers coming to Europe are starting to appreciate the country’s warm hospitality, breathtaking landscapes, and unique cultural heritage, probably best experienced through the ancient cave city of Uplistsikhe.

City trippers can still find all of the trendy bars and restaurants in Tbilisi, the capital, whereas those eager to explore the wilderness of the local nature can’t go wrong with a hike through Svaneti.

Romania

When most of us think of Romania, our minds immediately go to the iconic Dracula Castle, which has long been a draw for curious travelers and movie lovers alike.

In reality, though, there’s a lot more to love and admire about this southeastern European country than just the centuries-old tales of vampires – Bucharest, in particular, is one of the most charming, attraction-filled capitals you’ll find in the entire continent.

Here, you’ll get to take in the sights of the Romanian Athenaeum, the Herastrau Park, the Triumphal Arch, and the Palace of Parliament, places that not only provide the perfect background for some truly one-of-a-kind travel pictures but also hold a long, fascinating history that’s worth exploring.

Aside from the vivid city scene, travelers coming to Romania have to explore the country’s remarkably diverse landscapes, from the Carpathian Mountains and the Black Sea coast to the medieval towns of Sibiu and Sighișoar.

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February 17, 2024

Why This Stunning European Country Is Trending Among Solo Travelers

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Though there’s no doubting the allure of tropical, sun-soaked beaches, one could argue that now is actually the very best time for solo travelers to embark on their next adventure.

The scenic Dean Village in a sunny afternoon, in Edinburgh, Scotland

Between the breathtaking sights, abundant outdoor activities, and cozy atmosphere, those traveling alone this time of year will be able to truly enjoy the spiritual enrichment of the experience.

While there are plenty of gorgeous, culturally stimulating destinations that beckon tourists with open arms, this often-overlooked European country has recently emerged as the place to be for solo travelers.

A Haven For Outdoor Enthusiasts

Scotland has seen a remarkable surge of solo travelers this past year, and, as you’ll see soon enough, for good reason.

Sunrise over the Quiraing on the Isle of Skye in Scotland

At the core of the country’s allure lies its breathtaking scenery, a high-ticket item on every outdoor enthusiast’s travel bucket list.

The Highlands, famously adorned with mist-covered mountains, shimmering lochs, and ancient castles, can only be described as otherworldly, and are the ultimate depiction of Scotland’s raw, untamed beauty.

Lucky (and adventurous) solo travelers can embark on hikes along the West Highland Way, conquer the peaks of Ben Nevis, or meander through the enchanting Glencoe Valley – the sense of freedom and tranquility you’ll get in return is unmatched.

Ben Nevis from Corpach Sea Port in Scotland

Timeless Charm

Scotland’s stunning landscapes, cities, and castles, are the physical manifestation of the country’s timeless charm, which never leaves tourists feeling bored or underwhelmed.

Take Edinburgh, for example.

With its cobbled streets and imposing castle, the capital exudes the type of old-timey allure that’ll make you feel like you’ve been transported back in time, making it a haven for history buffs.

The same can be said of Stirling Castle and the prehistoric Skara Brae, which further offer a glimpse into Scotland’s storied journey.

Immerse yourself in the tales of clans, battles, and legends, the charm and authenticity of which create a sense of connection to the country itself – this means that while you might be traveling solo, you’ll never feel alone in Scotland.

Exploring A Vibrant Culture

If you’re seeking something more modern and fast-paced, instead, you’ll love the festivals and lively events that take place year-round across Scotland, through which you’ll be able to experience the nation’s artistic spirit firsthand.

fireworks explode over Edinburgh Scotland

For solo travelers, this is the perfect opportunity to engage with locals and even create new connections, so if you’re planning on visiting the country anytime soon, make sure to add at least one of these events to your itinerary:

Event	When?	Where?
Spectacle of Light	2nd – 31st December 2023	Dalkeith Country Park
Breakfast With Santa	2nd – 17th December 2023	Dalkeith Country Park
Clachaig Christmas Party Night	8th December 2023	The Boots Bar, Clachaig Inn
The Scottish National Whisky Festival	9th December 2023	1 Summerhall. Edinburgh South EH9 1PL
Edinburgh’s Christmas	17th November 2023 – 6th January 2024	Various locations in Edinburgh
Christmas Market and Fair	17th November 2023 – 7th January 2024	George and St Enoch Squares

Culinary Delights And Whisky Trails

Scotland’s culinary scene, often overshadowed by its natural beauty, will leave you stunned with its complexity and flavors.

There’s no better way to end a long day of sightseeing excursions than with a plate of haggis followed by neeps and tatties.

Glasgow and Edinburgh, in particular, are burgeoning foodie cities that offer an exceptional fusion of international flavors and local delicacies, catering to virtually all palates.

Those looking for a good drink are also in luck.

Scotland’s distillery tours along the famous Whisky Trail in Speyside or the Isle of Islay provide a sensory journey through the country’s most celebrated export.

Here, you can engage in tastings, learn about the whisky-making process, and generally explore Scotland’s liquid gold in its most authentic form.

A Very Safe Country

While gorgeous sights, culinary delights, and historical attractions are all essential to a good travel experience, there’s nothing those exploring the world alone appreciate more than a sense of safety.

Luckily, Scotland boasts low crime rates that can help tourists, including women and LGBTQ+ solo travelers, feel at ease throughout their experience.

A tourist woman with a scottish pattern umbrella enjoys the view to the cityscape of Inverness, Scotland, during autumn time

The country consistently ranks high in global safety indexes, and its friendly locals contribute to the inviting ambiance that makes exploration feel enjoyable and stress-free.

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November 26, 2023

These 5 Under The Radar European Cities Rank Among The Safest For Travelers
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Is there anything better than that feeling of arriving in a new city as a first-time traveler? The excitement and uncertainty have a way of washing over you and leaving you feeling curious, energized, and possibly a bit apprehensive (especially for solo travelers).

With no shortage of beautiful destinations to visit, Europe is and will always be a huge draw for tourists, with essentially everything to see all in one diverse continent. With classic favorites such as Paris, Rome, and Barcelona all being popular draws, those who are looking for a bit less touristy still have lots of options.

One main factor to consider when traveling to a new city is the safety aspect, which applies to travelers of all ages and demographics. From solo female explorers to family vacations, everyone wants to feel safe when they arrive at their new destination.

A recent UK report has just compiled a list of the top 20 safest global tourist destinations, with cities from Japan to Norway and many places in between. While there is no shortage of articles to be found on the safest destinations, there are a few on this list that might pique the interest of travelers looking for some lesser-known European destinations.

The recent UK report compiles data and assigns each city a global holiday safety score, using the following metrics to determine the overall score:
- Homicide rate per 100,000 by country
- Global terrorism index
- Human freedom index/ reliability of police
- Human freedom index/ rule of city law
- % of people who feel safe walking one at night
- % of people worried about being mugged or robbed
- Numbeo crime index
- LGBT social acceptance
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Upon configuring this data, the following cities ranked in the top 5 of safest global tourist destinations:
1. Reykjavik, Iceland
2. Bern, Switzerland
3. Bergen, Norway
4. Kyoto, Japan
5. Taipei, Taiwan
While all these destinations are definitely deserving of their high score and their popularity amongst tourists, there are some on the list that might offer an option for a bit more unique holiday.

Here are 5 Under The Radar European Cities Rank Among The Safest For Travelers

Ljubljana, Slovenia

Coming in 10th on the list, we find the capital city of this underrated destination, with a global holiday safety score of 7.56/10. Ljubljana scores high marks since violent crime is rare, and the city is known to be very safe, as is the country of Slovenia in general.

Some have claimed this small city is the safest capital of the Eastern European countries, and visitors can walk around at night with no more than a normal level of awareness and precautions. The city’s old town, in general, has a reputation amongst traverses as being safe and welcoming, and those who visit can explore the streets and cafes even after the sun goes down.

Bern, Switzerland

This Swiss capital city ranked second on the list, making it one of the safest cities in the world for tourists, with an overall global holiday safety score of 8.64/10. While this city tends to get passed over by many tourists who flock to the more famous Swiss cities, there are plenty of reasons to explore safe and charming Bern.

The city scored high marks in particular for both the reliability of police and rule of law categories, as well as LGBT social acceptance. So, if you find yourself exploring Switzerland this year, don’t miss Bern! As if you needed another reason to visit this stunning country, there is also the new scenic train that has recently opened.

Tallinn, Estonia

While you might not need any more reasons to visit this underrated capital city, the high marks it received for its global holiday safety score might help to entice you to book the trip and explore this small Baltic gem. With a score of 7.16/10, Tallinn ranks 17 amongst the 100 destinations included in this study, making it considerably safer than many other European cities.

High marks for this city included a large percentage of people who feel safe walking alone at night (almost 70%) and a global terrorism index of 0. Tallinn is a city that gets into people’s hearts quite quickly, and travelers who go there often stay longer than expected. In fact, some make it a long-term base for traveling the nearby Baltic region.

Bruges, Belgium

Named one of the most beautiful medieval cities in Europe to visit, Bruges just made the top 20 list for safest holiday destinations. The city ties with Prague as number 19, both scoring 6.98/10 for a global holiday safety score. Bruges ranks high for LGBT acceptance and low for the percentage of people worried about being mugged or robbed.

While violent crime is very rare in this picturesque city, it’s important to remember that normal precautions should be then to avoid petty theft, as it is a tourist destination, after all. So sit back and drink some of the famous Belgium Beer in one of the many cafes tucked along the postcard-worthy canal-side streets as you watch the tour boats float by.

Salzburg, Austria

If a country has one of the lowest crime rates in the world, such as Austria, it should come as no surprise to see one of its cities on this list. Salzburg scores a 7.88/10 for this global holiday safety index, with high marks for both people feeling safe waking at night, as well as rule of law and the reliability of police.

This UNESCO World Heritage Site is full of culture and beautiful sights. From beer gardens, museums, and riverside cafes, to Mozart and the Von Trapp family, there is so much to see and do in Salzburg. Many miss this city in favor of Vienna (which is understandable as Vienna is a fantastic destination in its own right), but those who are looking for a safe and culture-packed trip set amongst the Salzach River and the foothills of the Alps should check out Salzburg this year.

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March 5, 2023
Vietnam Is Becoming More Popular Among American Tourists – Here’s Why

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Vietnam is coming into prominence as one of the top destinations in Southeast Asia (SEA). Its natural wonders and incredible culture are making it into the mainstream, inspiring American tourists to get out of their comfort zone and travel across the world to explore the country – despite the limited flight options and the complex logistics of getting there.

Since it fully reopened for tourism in early 2022, becoming one of the first in SEA to drop entry rules and welcome U.S. travelers irrespective of vaccination status, demand for nationwide tourism has increased dramatically. So much so that the famous online travel agency Kayak proclaimed Vietnam the top destination in Southeast Asia for 2023.

Only adding to the buzz, the mystical Land of the Blue Dragon is now on a steady recovery path, with further growth expected this year:

23.3 Times More Visitors In 2022

Last year, Vietnam welcomed 3.36 million visitors, still down by 79.9% compared to the pre-pandemic reference year of 2019, but 23.3 times more than it did the year before, proving its reopening was hugely beneficial to tourism. Prior to March 2022, the vast majority of foreign travelers were barred from crossing into the territory.

Vietnam enacted one of the toughest anti-Covid measures seen in Asia, sealing its borders as soon as the World Health Organization sounded the alarm and remaining completely isolated for two years. During this period, travel into Vietnam was restricted only to Vietnamese nationals and foreigners who had obtained authorization or held a residency permit.

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Of course, the initial reaction sent the travel industry into a tailspin, and the fact it has only recovered by 30% almost a year into reopening is proof the long-term effects of the Government’s earliest decisions will be felt for a long time still. On the bright side, tourists have started to come back, and Thai authorities have identified America as a market worth exploring.

Out of 3.36 million guests in Vietnam throughout 2022, 388,873 arrived from the Americas, including North, Central, and South. U.S. visitors, in particular, have contributed the most to this number. While American traffic as a whole (continent-wise) increased by roughly 6.9% in December, one of the busiest months, U.S. arrivals climbed by an even higher 7.7%.

Vietnam Showing Positive Signs Of Recovery

While it may not seem like much at first, it is worth noting hesitancy around travel to Asia remains widespread, even though many destinations in the region have abandoned their hardline Covid policies by now. Some would argue it is a direct consequence of two years of self-imposed seclusion coming back to bite them:

Unlike Mexico, which remained open from the beginning and paved the way for a historical 2022, Vietnam, and other SEA partners will need to work harder to regain the trust of travelers – both the reintroduction of health mandates following the viral surge in China and Thailand’s back and forth with entry rules has not helped their case.

Taking this into account, as well as the fact that there is a limited number of flights connecting the U.S. and Vietnam, we can assert that the 2022 figure, albeit moderate by most standards, is still quite impressive. The General Statistics Office in Vietnam also listed Europeans (508,398) and Australians and New Zealanders (156,645) as valuable customers.

So why, exactly, is Vietnam attracting a rising number of visitors in the post-Covid scene?

This Is Why Vietnam Is Becoming So Popular

Vietnam is a culturally-rich country with a painful yet fascinating recent history. Whether you were born in the seventies and watched it live on the telly, or in the nineties and learned about it from textbooks, we are sure the iconic images of the Fall of Saigon and the controversial triumph of communism in South Vietnam are imprinted on your mind.

In spite of its millennial heritage, this is a newborn country still finding its footing in a fast-changing world, and that has only eased visa restrictions for outsiders in recent years, allowing us the privilege of visiting previous generations simply didn’t enjoy. Needless to say, it is a different world altogether from your usual vacay spots in the West.

The Most Chaotic, Vibrant Cities

If you like your cities a bit rough around the edges, then you’ll understand why so many adventurous Americans find Hanoi and Ho Chi Minh City (formerly Saigon) impossible to resist: the two most important urban centers are a complex maze of narrow, unplanned streets thriving with trade, vibrant fleamarkets, old colonial buildings, and ancient temples.

A Picturesque Countryside

On the other hand, if the busy city life doesn’t seem appealing and its bucolic, rolling rice terraces etched into green hills, quaint villages, and remote pagodas set against dramatic backdrops you’re after, you’ll soon realize Vietnam is brimming with them, from the Sapa heartland to the pilgrimage sites of the Ninh Binh province.

Beautiful Architecture

A fan of architecture and old ruins? Worry not: there are numerous jaw-dropping imperial palaces to keep the sightseer in you entertained for days. A favorite of ours is Hue, a historical city in central Vietnam home to the stunning Forbbiden Purple City, the seat of the Nguyen Dynasty, sumptuously-decorated temples, and a monumental moated citadel.

Pristine Beaches

You’re not a huge lover of History, and you’re looking instead for a place to unwind, bury your feet in the sand, and disconnect from the chaos of the modern world? Vietnam has got you covered: it is packed with paradisaical beaches boasting postcard-perfect turquoise waters and lined with luxurious resorts – available at accessible rates.

Vietnam Is Cheap To Visit

This is a big country, slightly larger than the state of New Mexico, and as you can see, there is something for everybody. There is, of course, one last thing to mention: Vietnam is incredibly cheap for middle-income Americans, as the devalued currency, coupled with the lower cost of living, allows them to access luxuries they wouldn’t be able to afford in the States.

In actual numbers, their purchasing power is boosted by 170.2% in cities like Hanoi; consumer prices tend to be 75.7% cheaper than in New York. Effectively, this means their dollars stretch much further here than back at home. In a way, Vietnam – and Southeast Asia, for that matter – is the perfect backpacking destination when you’re young and broke.

Find out more about Vietnam by clicking here.

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January 17, 2023
These 2 European Countries Are Among The Last To Finally End Mask Mandate
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Two European countries that were among the last to cling on to an indoor mask mandate have now officially dropped their mask wearing requirements.

Spain and Portugal, two heavyweights of European tourism and popular vacation destinations for travelers from all over the world, made the changes to their mask policies just this week, a move that is bound to put the two Iberian countries back on the map for millions of tourists this summer.

With these changes being made, travel to Europe has never been closer to normal than at any stage during the pandemic so far. Here’s a closer look at what exactly is set to change in Spain and Portugal – including in which situations masks are still expected to be worn by travelers – plus a recap of which European countries have ditched the masks already and which are yet to do so.

Spain Drops Mask Requirement – Information For Travelers

Spain’s decision to drop the indoor mask mandate became official on April 20th. The change means that travelers visiting the country will now no longer have to wear a mask in establishments such as bars, cafés, restaurants, nightclubs, cinemas, theatres, sports stadiums, concert halls, shopping centers, supermarkets, gyms, and schools – making the experience of visiting Spain for many travelers just like it was in pre-pandemic times.

Travelers will however be expected to wear masks in the following situations:
- Hospitals and other health-related businesses such as dental clinics and pharmacies
- Care homes
- On public transport, which includes airplanes, buses, trains, metros, taxis and ferries
It is also recommended that people who are over 60, immunosuppressed or pregnant should carry on wearing masks when appropriate indoors. Masks are also recommended in crowded spaces when social distancing isn’t possible.

Portugal Eases Mask Mandate – What Travelers Should Know

Spain’s neighbor Portugal has also removed their indoor mask mandate this week, with the change going live from April 21st. The change to the policy means that travelers will now no longer be required to wear a mask when visiting several different types of indoor establishments, such as restaurants, cafes, shopping centres and museums. The removal of the indoor mask mandate was made possible due to low infection and high vaccination rates in the country.

As is the case with Spain, there are still some exceptions to the rule which means that masks will still be required in some situations. This includes when using all types of public transport. Masks will also need to be worn by travelers when visiting healthcare institutions and places that are frequented by vulnerable people in order to minimize the potential spread of the virus in such places.

In removing their indoor mask mandate, Portugal and Spain have joined several other European nations that have also waved goodbye to face masks in recent weeks.

These include popular destinations such as the UK, Ireland, Sweden, Norway, Denmark, Switzerland, Iceland, Netherlands, Croatia, Poland, Latvia, France, Czechia, Germany, and Romania.

Whilst Italy still has a mask mandate in place, it is expected to repeal it next month.

In order to enter Spain, travelers must either be fully vaccinated or have recovered from Covid-19 in the past six months, with no testing requirements in place. Travelers to Portugal must either be vaccinated against Covid-19, have a PCR test within 72 hours of arrival or an antigen test within 24 hours of arrival. The need to fill in a passenger locator form prior to entering Portugal has also been removed.

Read More:

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April 24, 2022