Tag: campaign

  • Amsterdam Launches ‘Stay Away’ Campaign To Deter These Types Of Tourists From Visiting

    Amsterdam Launches ‘Stay Away’ Campaign To Deter These Types Of Tourists From Visiting

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    Amsterdam will soon take measures to prevent certain types of tourists from visiting the city. The Dutch capital regularly sees upwards of 20 million tourists each year, making it one of Europe’s most popular destinations. The city’s liberal attitude towards sex, drugs, and alcohol has given it the reputation of a city where ‘anything goes. Tourists have taken advantage of that, and it has become problematic. Now, officials are attempting to take back the city for locals by telling some tourists to stay away.

    an overhead photo of massive crowds of tourists along the canals in Amsterdam. Boats can bee seen in the canals

    Amsterdam’s deputy Mayor Sofyan Mbarki has stressed the need to intervene. “Action is needed to prevent nuisance and overcrowding. Amsterdam is a world city, and bustle and liveliness come along with this, but to keep our city liveable, we need to choose limits instead of irresponsible growth.”

    crowds of tourists gather in Amsterdam at night surrounded by neon signs and streetlights

    The problem, as seen by officials, is that the activities of tourists are lowering the quality of life for residents. Amsterdam attracts many tourists wanting to partake in activities often deemed unsavory in their home countries. Their behavior often spills from the coffee shops and clubs into the streets causing an unpleasant living environment for locals.

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    tourists visit a large square in Amsterdam underneath a sky full of clouds and birds

    That combined with the sheer number of visitors who flock to the city has created a unique problem. Amsterdam is suffering from too many tourists, specifically too many of the types of tourists that they don’t want. In response, Amsterdam’s officials are launching a campaign, bluntly named ‘Stay Away,’ to make it clear who is unwelcome in the city.

    In the spring of 2023 the ‘Stay Away’ campaign will attempt to curtail tourist numbers by disincentivizing many popular activities. The goal is to keep out the following types of tourists:

    Tourists sit along a canal in Amsterdam with red lights glowing along the buildings as evening approaches

    Cannabis And Drug Tourists

    Amsterdam is famous for its coffee shops that allow customers to purchase and consume cannabis and other “soft drugs”. The cafés are so popular that in the city center alone there are 92! According to research, half of all tourists to Amsterdam plan to visit a coffee shop during their travels. 16% of visitors state that it is the main reason for their visit to Amsterdam.

    Smokey cannabis coffee shop in Amsterdam is a popular tourist destination

    To keep cannabis and drug tourists away the city has made some proposals. Regulations could include a ban on smoking cannabis on the street in tourist areas. Measures could even extend to banning sales of the popular drug in the red light district on weekend nights.

    Batchelor Parties And Drunk Tourists

    The streets of Amsterdam are one of the most popular destinations for bachelor parties in Europe. The city’s famed Red Light District is home to a lively bar scene and an accessible sex industry. Revolving groups of young men frequent the city with the expectation that they will have the time of their lives and often wreak havoc on the streets with their drunken debauchery which can get out of hand.

    alcohol sign in amsterdam

    The city plans to dissuade these types of tourists by mandating earlier closing times for bars and brothels, and by outlawing organized pub crawls.

    Sex Tourists

    Prostitution is legal in Amsterdam and has been regulated by the Dutch government for over 20 years. That has made the city an international destination for sex tourism, which in turn has created a booming sex industry. Brothels, peep shows, strip clubs, and sex shops can be found all over the Red Light District.

    Officials hope that plans for earlier closing times and restrictions on businesses within the Red Light District will let sex tourists know that they are no longer wanted in the city.

    Too Many Tourists

    In addition to discouraging the types of tourists that are unwanted, Amsterdam’s officials are also taking measures to combat over tourism. They are seeking to limit visitor numbers to 20 million by imposing a tourist cap. They also want to limit the city’s popular river cruises and guided group tours, tighten rules around short-term rentals, and potentially impose a tourist tax.

    Amsterdam canals full of boats and people in orange during the celebration of kings day

    While official plans won’t be determined until next week, the ‘Stay Away’ campaign is sure to make some tourists feel unwelcome.

    What Type Of Tourists Are Welcome?

    Tourists are still welcome in Amsterdam, however, these measures are meant to find a balance between tourism and the day-to-day lives of locals. Officials want to find a way for tourism to contribute positively to the city rather than undermining it. The goal is to bring in the right amount of tourists who can appreciate Amsterdam for its beauty, people, and unique cultural attractions.

    Amsterdam canal with building reflecting in the water

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  • Italy Launches Campaign To Promote 1000 Off The Beaten Path Destinations

    Italy Launches Campaign To Promote 1000 Off The Beaten Path Destinations

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    Italy has become a very popular destination for summer vacations, especially for Americans. A recent report published by Airbnb revealed that US travelers are highly interested in visiting destinations like Venice, Capri, and Florence this year.

    The Italian government is aware of the popularity of the country for international travelers, and —while it helps the nation overcome the pandemic and the Ukrainian war crisis— it’s also worried about overtoursim. 

    The Italian Ministry of Tourism and the National Tourism Board have recently worked together on a solution and launched a new campaign to promote spectacular off-the-beaten-path destinations. 

    “This was part of the strategic plan by the Ministry of Culture and Tourism to better connect the well-known areas with those less known,” says Maria Elena Rossi, head of the tourism board, as reported by Euronews.

    The new initiative is called “Viaggio Italiano” (Italian journey) and hopes to show travelers unpopular destinations with high tourism potential. This project has been described on the official website as “an unforgettable journey through villages, landscapes, paths, and foods”. 

    Over 1,000 fascinating villages, 100 landscapes, and 100 walking routes are being promoted with this new campaign. In the press release it was stated: “Today, Italy is more desired than ever. Precisely for this reason, it is the ideal moment to intercept visitors, Italian and non-Italians, through a clear and evocative insight: ‘A lifetime would not be enough to discover all of Italy”. 

    Now travelers have a fascinating guide created by experts to discover “the real Italy”, avoid large crowds, and still experience the fascinating Italian culture.

    Hidden Gems In Italy

    The Italian government has developed a platform visitors can use to discover exotic and special landscapes. Users can try the interactive map and plan a route or use a filter to choose a destination within a specific region. 

    Travelers will discover charming short videos and even historic quotes related to the location. These are three examples of the fascinating destinations promoted on the website:

    Abruzzo: Not Just Mountains

    According to the information featured, in this region Travelers will encounter friendly people and can learn about local ancient festivals. Visitors can also taste the delicious local wine and explore its rivers, coast and green mountains and meadows.

    Cinque Terre: In Liguria

    In this string of five ancient coastal villages, travelers will find colorful houses, beautiful vineyards, and amazing views from the tops of the cliffs. The website states that nature has a “strong personality” here and visitors will feel happy walking on its paths. 

    La Valle Dei Templi, Selinunte: In Sicily

    The valley of the temples offers visitors a fascinating archaeological landscape with Greek culture and aesthetics. Travelers will find powerful energy and a very Mediterranean charm. “Even after millennia, as products of ingenuity and spirituality impossible to be reduced to a simple ruin or a banal postcard image, but to be understood as a historical landscape that honors civilization.”

    There is also a special category for the “Flavors of Italy” where travelers will find a guide explaining the traditional local dishes, routes with places to visit to taste original local food, and information about food and wine events. 

    For example, if a user wants to know more about food in the region of Puglia, the platform will display information about its wonderful olive oil and wines, details about traditional dishes like the “Panzerotti”, itineraries on the coast, and interesting facts about the “Due Mari wine fest di Taranto”, a gastronomical event in Taranto.

    Those interested in trekking and cycling routes will also find valuable information. The Italian government has highlighted 100 amazing routes to promote “slow travel” and sustainable tourism. Travelers can discover Italy by exploring some of the featured paths like The Mining Route of Santa Barbara in a national park in Sardinia, with different routes that can be explored by walking, bike, or horse riding.

    More information is available on the official website for the campaign viaggio.italia.it.

    Read More:

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  • Manchester Airport promotes USA options with new campaign

    Manchester Airport has launched its first multi-channel, multi-audience advertising campaign to showcase the breadth of locations it affords to the USA.

    The #USADirect campaign will see the airport attain out to all areas of its catchment space that spans as far north because the Scottish Borders, south to the Midlands, east to Yorkshire, and west to Merseyside and North Wales.

    Dedicated print and radio advert campaigns will go dwell through the eight-month campaign in Liverpool, Leeds, Birmingham and Newcastle.

    These can be built-in with an aligned social media campaign and experiential occasions.

    The campaign is ready to succeed in in extra of ten million individuals and can spotlight all of Manchester Airport’s 13 American locations.

    Patrick Alexander, head of promoting at Manchester Airport, mentioned: “Manchester Airport continues to develop its lengthy haul providing, notably to America, which is one motive why now we have launched our #USADirect campaign.

    “Another motive is a number of, smaller, regional airports have misplaced their connections to the USA, so what higher time to showcase the providing from Manchester, which has wonderful floor transport hyperlinks to those cities, making it a viable alternative for a direct flight to America.

    “The multi-channelled approach will ensure we maximise reach and penetrate a range of audiences, ensuring key messages are delivered to the right demographic through the most appropriate medium.”

    A wealth of USA locations have launched in the previous few years from Manchester together with Miami, Los Angeles, Atlanta, and Boston.

    This 12 months additionally sees two carriers launch San Francisco.

    Outside of London, Manchester is the one airport within the UK to supply these routes.

    Manchester Airport is the UK’s third-largest with 25.6m annual passengers.

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