Italy Launches Campaign To Promote 1000 Off The Beaten Path Destinations


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Italy has become a very popular destination for summer vacations, especially for Americans. A recent report published by Airbnb revealed that US travelers are highly interested in visiting destinations like Venice, Capri, and Florence this year.

The Italian government is aware of the popularity of the country for international travelers, and —while it helps the nation overcome the pandemic and the Ukrainian war crisis— it’s also worried about overtoursim. 

The Italian Ministry of Tourism and the National Tourism Board have recently worked together on a solution and launched a new campaign to promote spectacular off-the-beaten-path destinations. 

“This was part of the strategic plan by the Ministry of Culture and Tourism to better connect the well-known areas with those less known,” says Maria Elena Rossi, head of the tourism board, as reported by Euronews.

The new initiative is called “Viaggio Italiano” (Italian journey) and hopes to show travelers unpopular destinations with high tourism potential. This project has been described on the official website as “an unforgettable journey through villages, landscapes, paths, and foods”. 

Over 1,000 fascinating villages, 100 landscapes, and 100 walking routes are being promoted with this new campaign. In the press release it was stated: “Today, Italy is more desired than ever. Precisely for this reason, it is the ideal moment to intercept visitors, Italian and non-Italians, through a clear and evocative insight: ‘A lifetime would not be enough to discover all of Italy”. 

Now travelers have a fascinating guide created by experts to discover “the real Italy”, avoid large crowds, and still experience the fascinating Italian culture.

Hidden Gems In Italy

The Italian government has developed a platform visitors can use to discover exotic and special landscapes. Users can try the interactive map and plan a route or use a filter to choose a destination within a specific region. 

Travelers will discover charming short videos and even historic quotes related to the location. These are three examples of the fascinating destinations promoted on the website:

Abruzzo: Not Just Mountains

According to the information featured, in this region Travelers will encounter friendly people and can learn about local ancient festivals. Visitors can also taste the delicious local wine and explore its rivers, coast and green mountains and meadows.

Cinque Terre: In Liguria

In this string of five ancient coastal villages, travelers will find colorful houses, beautiful vineyards, and amazing views from the tops of the cliffs. The website states that nature has a “strong personality” here and visitors will feel happy walking on its paths. 

La Valle Dei Templi, Selinunte: In Sicily

The valley of the temples offers visitors a fascinating archaeological landscape with Greek culture and aesthetics. Travelers will find powerful energy and a very Mediterranean charm. “Even after millennia, as products of ingenuity and spirituality impossible to be reduced to a simple ruin or a banal postcard image, but to be understood as a historical landscape that honors civilization.”

There is also a special category for the “Flavors of Italy” where travelers will find a guide explaining the traditional local dishes, routes with places to visit to taste original local food, and information about food and wine events. 

For example, if a user wants to know more about food in the region of Puglia, the platform will display information about its wonderful olive oil and wines, details about traditional dishes like the “Panzerotti”, itineraries on the coast, and interesting facts about the “Due Mari wine fest di Taranto”, a gastronomical event in Taranto.

Those interested in trekking and cycling routes will also find valuable information. The Italian government has highlighted 100 amazing routes to promote “slow travel” and sustainable tourism. Travelers can discover Italy by exploring some of the featured paths like The Mining Route of Santa Barbara in a national park in Sardinia, with different routes that can be explored by walking, bike, or horse riding.

More information is available on the official website for the campaign

Read More:

Top Summer Destinations 2022 For U.S. Travelers According To Airbnb

Travel Insurance That Covers Covid-19 For 2022

Italy Vacations Threatened As Airport Staff Announce Strikes Over Summer

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Disclaimer: Current travel rules and restrictions can change without notice. The decision to travel is ultimately your responsibility. Contact your consulate and/or local authorities to confirm your nationality’s entry and/or any changes to travel requirements before traveling.  Travel Off Path does not endorse traveling against government advisories

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